PigskinGrind.com Branding
The American football reporting scheme is mostly populous-fed opinions that concede to what the viewer wants. No creative twists or alternative thinking to what the horizon currently looks like or what it could look like for the sport: only comfort, comfort, comfort. Giving the viewer what they want to hear.
Well, former FoxSports journalist and Heisman Trophy Voting Committee member Lisa Horne, frankly, doesn’t care about what you want to hear. Her blog provides some hot takes to the All-American sport as we know it, providing perspective from her extensive experience covering both on and off the field – with a little sprinkle of southern California flair, of course. Her content creation includes a regularly posted blog on her website, pigskingrind.com, and an up-and-coming podcast in the works.
Vision Statement
Pigskin Grind’s vision is to refresh the industry of oversaturated, redundant, and boring reporting. The goal is to stir the pot and get football aficionados to think by providing fresh perspective, all while being entertained by the snarky, quick-witted, and unapologetic banter of Lisa Horne.
Tone of Voice
• Original: Coming up with takes not thought of before by other reporting channels.
• Fearless: Confidently delivering points against the status quo, despite the potential of sour optics.
• Clear: Clear, crisp, and concise writing that only says what you should know, with no fluff.
• Expertise: Lisa has a laundry list of qualifications and experience, as well as an extensive timeline of all the memorable events she has personally covered and important figures she’s met, from coaches to players.
• Fun: We let loose. There can be a lot of hostility in this neck of the woods, and Lisa isn’t here to pick a fight.
Color Scheme
Typography
The logotype has a striking and bold quality while being balanced simultaneously with a slight femininity from the integration of the curves. The detail that stretches across the descenders has three meanings; the field paint of a football field, the laces of a football, or the notches of a radio dial.
In circumstances where simplicity is needed for budget, printing, or convenience purposes (i.e. merchandise printing / embroidery, social media profiles, etc.), a monogram featuring a football perched behind the letter “P” in the standard logotype’s font can be used in place of the logotype.
“Many men do not think females can do a job covering a male sport. Not until I can show them how I can diagram Xs and Os do I get a little respect. Many will not give me any benefit of a doubt.”
